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Phil Spencer has already hinted at resurrecting dormant IP. This adds to content from longstanding first-party studios other recent acquisitions. The developer’s catalog of games goes back over 20 years, so Microsoft will have plenty of options to add to Game Pass’ library.

Massive franchises like Call of Duty, Warcraft, and Candy Crush and smaller IP like StarCraft and Crash Bandicoot will bring value to Game Pass. Microsoft is playing the long game, and game content and services are at the heart of it. “When you talk about Nintendo and Sony, we have a ton of respect for them, but we see Amazon and Google as the main competitors going forward,” said Xbox boss Phil Spencer in an interview.

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Cloud and streaming also appear to be key opportunities that Microsoft wants to capture to create a full Xbox ecosystem that isn’t constrained by hardware requirements. The company wants to strengthen its lead as it faces increasing competition from other tech giants. Unlike those other markets, Xbox is a first mover in game subscriptions. While it has long found success in the enterprise sector, Microsoft has sometimes faced challenges with its consumer-facing products, losing out to companies like Google (search), Apple and Samsung (mobile hardware), and Amazon (game live streaming). However, Microsoft’s pending Activision Blizzard deal goes far beyond gaining an extra revenue stream. However, if we add Activision Blizzard’s $1.9 billion to Microsoft’s total, the merged entity would have generated $4.8 billion.Ĭombining these two revenues would make Microsoft the #2 biggest public company by game revenues (still far behind Tencent’s lead). Sony was the #2 company with around $4.3 billion, while Microsoft was #4 with $2.9 billion. If Microsoft Owned Activision Blizzard in Q3 2021, Its Games Revenues Would Have Eclipsed Sony’sįirst, let’s look at Q3 2021’s top 10 companies by game revenues.

This article will talk about some of the implications of some of these industry-disrupting developments. This means that the games industry has already surpassed 2021’s annual M&A total in the first month of 2022.Įach of the acquisitions has something in common: content and diversifying revenue streams are at the forefront. Together, these three deals account for at least $85 billion in games M&A activity. And this week, PlayStation announced it will buy Bungie for $3.6 billion.Microsoft planning to buy Activision Blizzard for $68.7 billion.Take-Two Interactive planning to buy Zynga for $12.7 billion.Highlights from January 2022 alone include:

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